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      <image:title>About Us - WHO WE ARE WE ARE CAPACITY-BUILDERS, EQUIPPING YOU WITH THE TOOLS TO CREATE A MORE EQUITABLE WORLD, ONE DECISION AT A TIME</image:title>
      <image:caption>Tidal Equality is a strategy and innovation firm reimagining how organizations solve problems, make decisions, and create change. We believe that fairness and innovation are not competing priorities, they’re the same work. Our team helps leaders and institutions identify barriers, missing perspectives, unmet needs, and inequities so their innovations work better for more people.</image:caption>
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    <loc>https://www.tidalequality.com/inequality-causes-toxic-cultures</loc>
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    <lastmod>2023-01-16</lastmod>
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      <image:title>Inequality Causes Toxic Cultures - Inequality ExistsINEQUALITY IS AT THE ROOT OF YOUR CULTURE PROBLEMS</image:title>
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      <image:title>Inequality Causes Toxic Cultures</image:title>
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      <image:title>Inequality Causes Toxic Cultures</image:title>
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    <lastmod>2023-01-16</lastmod>
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      <image:title>Inequality Exists and is Growing - Inequality ExistsAND IT IS AT THE ROOT OF YOUR PROBLEMS</image:title>
      <image:caption>Like a toxic culture, an uninspiring strategy, and missed opportunities.</image:caption>
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      <image:title>Inequality Exists and is Growing</image:title>
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      <image:title>Inequality Exists and is Growing</image:title>
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      <image:title>Inequality Exists and is Growing</image:title>
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    <lastmod>2022-12-29</lastmod>
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      <image:title>Inequality leads to Missed Opportunities - INEQUALITY EXISTSINEQUALITY LEADS TO MISSED OPPORTUNITIES</image:title>
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      <image:title>Inequality leads to Missed Opportunities</image:title>
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      <image:title>Inequality leads to Missed Opportunities</image:title>
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      <image:title>Inequality leads to Uninspiring Strategy - INEQUALITY EXISTSINEQUALITY LEADS TO UNINSPIRING STRATEGY</image:title>
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      <image:title>Inequality leads to Uninspiring Strategy</image:title>
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      <image:title>Inequality leads to Uninspiring Strategy</image:title>
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      <image:title>Inequality leads to Uninspiring Strategy</image:title>
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      <image:title>Case Snapshots - Association of Fundraising Professionals #Solveathon Insights Report</image:title>
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      <image:title>Case Snapshots - Toward Gender Equality: Fifty Steps Closer, A Practical Teacher's Guide</image:title>
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      <image:title>Case Snapshots - STEMM #Solveathon Insights Report</image:title>
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    <lastmod>2019-10-28</lastmod>
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      <image:title>Case Snapshots - YWE #Solveathon Insights Report</image:title>
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      <image:title>Case Snapshots - SAAS-E[quality] #Solveathon Insights Report</image:title>
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    <lastmod>2024-09-09</lastmod>
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      <image:title>Content - RESOURCES Tap into ACTIONABLE GUIDES, provocative perspectives, and uncompromising insights</image:title>
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      <image:title>Content - Case Snapshots Read about the outcomes of Tidal Equality projects</image:title>
      <image:caption>From our Wave® strategic planning and culture transformation, to equitable innovation via Equity Sequence®, case snapshots provide examples of the outcomes you can expect when you partner with us.</image:caption>
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      <image:title>Content - Blog Read provocative perspectives on building equality differently.</image:title>
      <image:caption>Grow your knowledge and understanding of the nuances of equitable innovation and inclusive culture change. Be challenged, be inspired, be informed.</image:caption>
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      <image:title>Content - Insight reports Learn how to advance equality, diversity and inclusion for your sector with Wave® Insights Reports.</image:title>
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      <image:title>Wave® - Waves UNCOVER YOUR ORGANIZATION’S UNIQUE VALUE WITH US</image:title>
      <image:caption>In order to thrive and reach your full potential, your organization needs to uncover its unique value and chart a clear, inclusive, and actionable path forward in a way that empowers all of your people to be agents for change. Tidal Equality’s Wave® Strategic Planning method delivers strategic plans and culture charters with built-in buy-in, designed with equity in mind, so you can hit the ground running toward your North Star while cultivating a more inclusive and collaborative culture.</image:caption>
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      <image:title>Wave®</image:title>
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      <image:title>Wave® - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Wave®</image:title>
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    <lastmod>2024-04-11</lastmod>
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      <image:title>Services - Services EQUITABLE INNOVATION. EQUITABLE STRATEGY.</image:title>
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      <image:title>Services - EQUITABLE INNOVATION EQUITY SEQUENCE® + EQUITABLE INNOVATION SPRINTS</image:title>
      <image:caption>Equity Sequence® is an evidence-based method that equips decision-makers to spot and correct bias in their everyday work, behaviour, and decision-making to produce equitable innovation. If you’re ready to innovate a product, service, program, policy, or design, invest in an Equitable Innovation Sprint where we equip your team to produce measurable, equitable impact to a target project.</image:caption>
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      <image:title>Services - Wave® UNLOCK YOUR ORGANIZATION’S UNIQUE POTENTIAL</image:title>
      <image:caption>Consider a Wave® for strategic design and cultural insights, where we redefine the way organizations approach strategy. Our process is rooted in collaboration, equity, and inclusion, delivering unique insights that drive real transformation.</image:caption>
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      <image:title>Services - Tidals Transformative projects</image:title>
      <image:caption>For the communities and organizations eager to change their landscape, Tidals are co-designed, larger-scale projects that tackle barriers and build equality.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why Ensuring Inclusive Healthcare Matters and How Equity Sequence® Can Help - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/8b99a9ca-fe67-4e86-a202-7b90a0121916/4.+pulse+oximeter.jpg</image:loc>
      <image:title>Blog - Why Ensuring Inclusive Healthcare Matters and How Equity Sequence® Can Help - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Why Ensuring Inclusive Healthcare Matters and How Equity Sequence® Can Help - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/007da59f-7828-4dae-ad6d-e72312961ae7/6.+hippocratic+oath.jpg</image:loc>
      <image:title>Blog - Why Ensuring Inclusive Healthcare Matters and How Equity Sequence® Can Help - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/c1743536-90fd-4a33-a5fa-53703f32f577/7.+universal+healthcare+%26+us+flag.jpg</image:loc>
      <image:title>Blog - Why Ensuring Inclusive Healthcare Matters and How Equity Sequence® Can Help - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1612376431976-9E2WJDZ3MT45595CLGZU/bio.png</image:loc>
      <image:title>Blog - Why Ensuring Inclusive Healthcare Matters and How Equity Sequence® Can Help - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.tidalequality.com/blog/what-is-wokeism</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-11-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/ffc9d2c3-f54e-4359-b482-f19057692c0a/Untitled+design+%2810%29.png</image:loc>
      <image:title>Blog - “Wokeism”: the tug-of-war over the term - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - “Wokeism”: the tug-of-war over the term - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - “Wokeism”: the tug-of-war over the term - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - “Wokeism”: the tug-of-war over the term - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - “Wokeism”: the tug-of-war over the term - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/6569d2d5-4815-4f74-b7ce-9e6f9c165bc5/5.jpg</image:loc>
      <image:title>Blog - “Wokeism”: the tug-of-war over the term - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1686003021277-RSYMDFNRY45RYC9Q3NOH/8.png</image:loc>
      <image:title>Blog - “Wokeism”: the tug-of-war over the term - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.tidalequality.com/blog/sizing-up-achievement-even-when-it-feels-like-a-drop-in-the-ocean-a-climate-equity-example</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/3ecedbe1-807f-499a-9f40-73bd50952fff/7.jpg</image:loc>
      <image:title>Blog - Sizing up achievement even when it feels like a drop in the ocean: a climate equity example - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/f2e388a4-0188-42a0-a263-7742cea81903/1000-1.jpg</image:loc>
      <image:title>Blog - Sizing up achievement even when it feels like a drop in the ocean: a climate equity example - Make it stand out</image:title>
      <image:caption>Credit: AP News</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/eeb6406f-4e3a-4bd6-81c9-aad612041e9f/cop27+lobbyists.jpg</image:loc>
      <image:title>Blog - Sizing up achievement even when it feels like a drop in the ocean: a climate equity example - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/83464f08-a5b4-42df-83bd-2404f6bb9650/cop27+2.jpg</image:loc>
      <image:title>Blog - Sizing up achievement even when it feels like a drop in the ocean: a climate equity example - Make it stand out</image:title>
      <image:caption>Source: UNFCCC provisional list of attendees</image:caption>
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    <image:image>
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      <image:title>Blog - Sizing up achievement even when it feels like a drop in the ocean: a climate equity example - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/623d5ee8-fdfb-4936-a4d6-c0ae27317498/8.jpg</image:loc>
      <image:title>Blog - Sizing up achievement even when it feels like a drop in the ocean: a climate equity example - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/97968288-b769-45ba-bb13-8cca636a06d3/3.jpg</image:loc>
      <image:title>Blog - Sizing up achievement even when it feels like a drop in the ocean: a climate equity example - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Sizing up achievement even when it feels like a drop in the ocean: a climate equity example - Make it stand out</image:title>
      <image:caption>Photo: UN Climate Change/ Kiara Worth/ Flickr</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Sizing up achievement even when it feels like a drop in the ocean: a climate equity example - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Sizing up achievement even when it feels like a drop in the ocean: a climate equity example - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.tidalequality.com/blog/what-if-the-concept-of-rights-is-wrong</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-13</lastmod>
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      <image:title>Blog - What if the concept of RIGHTS is wrong? - Make it stand out</image:title>
      <image:caption>Image provided by the Government of Canada. Read here for a description of the imagery.</image:caption>
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  <url>
    <loc>https://www.tidalequality.com/blog/heavy-hearts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-13</lastmod>
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      <image:title>Blog - Heavy Hearts… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Heavy Hearts… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Heavy Hearts… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Heavy Hearts… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Heavy Hearts… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Heavy Hearts… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Heavy Hearts… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Heavy Hearts… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-13</lastmod>
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      <image:title>Blog - Roe Reversal: How Do We Process This Equality Loss? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Roe Reversal: How Do We Process This Equality Loss? - Make it stand out</image:title>
      <image:caption>Image: Politico</image:caption>
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      <image:title>Blog - Roe Reversal: How Do We Process This Equality Loss? - Make it stand out</image:title>
      <image:caption>Image: Guttmacher Institute</image:caption>
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      <image:title>Blog - Roe Reversal: How Do We Process This Equality Loss? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Roe Reversal: How Do We Process This Equality Loss? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Photo: https://www.bbc.com/news/world-us-canada-62109971</image:caption>
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      <image:title>Blog - Roe Reversal: How Do We Process This Equality Loss? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Roe Reversal: How Do We Process This Equality Loss? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <loc>https://www.tidalequality.com/blog/too-late-to-vaccinate-70-of-the-globe-what-if-an-equity-sequence-mindset-had-prevailed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-13</lastmod>
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      <image:title>Blog - “Too Late” to Vaccinate 70% of the World: What If an Equity Sequence® Mindset Had Prevailed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - “Too Late” to Vaccinate 70% of the World: What If an Equity Sequence® Mindset Had Prevailed?</image:title>
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      <image:title>Blog - “Too Late” to Vaccinate 70% of the World: What If an Equity Sequence® Mindset Had Prevailed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - “Too Late” to Vaccinate 70% of the World: What If an Equity Sequence® Mindset Had Prevailed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - “Too Late” to Vaccinate 70% of the World: What If an Equity Sequence® Mindset Had Prevailed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - “Too Late” to Vaccinate 70% of the World: What If an Equity Sequence® Mindset Had Prevailed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - “Too Late” to Vaccinate 70% of the World: What If an Equity Sequence® Mindset Had Prevailed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - “Too Late” to Vaccinate 70% of the World: What If an Equity Sequence® Mindset Had Prevailed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tidalequality.com/blog/next-level-diversity-washing-whose-agenda-is-your-organization-really-advancing</loc>
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      <image:title>Blog - Next-level diversity-washing: whose agenda is your organization really advancing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Next-level diversity-washing: whose agenda is your organization really advancing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Next-level diversity-washing: whose agenda is your organization really advancing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Next-level diversity-washing: whose agenda is your organization really advancing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Next-level diversity-washing: whose agenda is your organization really advancing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Next-level diversity-washing: whose agenda is your organization really advancing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Next-level diversity-washing: whose agenda is your organization really advancing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Next-level diversity-washing: whose agenda is your organization really advancing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Next-level diversity-washing: whose agenda is your organization really advancing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tidalequality.com/blog/democracy-in-the-crosshairs-reflections-on-america-and-january-6th</loc>
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      <image:title>Blog - Democracy in the Crosshairs: Reflections on America and January 6th - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Democracy in the Crosshairs: Reflections on America and January 6th - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Democracy in the Crosshairs: Reflections on America and January 6th - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Democracy in the Crosshairs: Reflections on America and January 6th - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Democracy in the Crosshairs: Reflections on America and January 6th - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Democracy in the Crosshairs: Reflections on America and January 6th - Make it stand out</image:title>
      <image:caption>Credit: @little_plant</image:caption>
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      <image:title>Blog - Democracy in the Crosshairs: Reflections on America and January 6th - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Democracy in the Crosshairs: Reflections on America and January 6th - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tidalequality.com/blog/post-mortem-imagine-if-cop26-had-been-guided-by-the-equity-sequence</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tidalequality.com/blog/white-feminism-and-building-solidarity</loc>
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      <image:title>Blog - “White Feminism” and Building Solidarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - “White Feminism” and Building Solidarity - Make it stand out</image:title>
      <image:caption>Lynn Dalsing and Suhlle Ahn</image:caption>
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      <image:title>Blog - “White Feminism” and Building Solidarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - “White Feminism” and Building Solidarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - “White Feminism” and Building Solidarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - “White Feminism” and Building Solidarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - “White Feminism” and Building Solidarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - “White Feminism” and Building Solidarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Creating a Domino Effect of Impact and Influence Through Tough Conversations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Creating a Domino Effect of Impact and Influence Through Tough Conversations - Make it stand out</image:title>
      <image:caption>David Brushey and Suhlle Ahn</image:caption>
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      <image:title>Blog - Creating a Domino Effect of Impact and Influence Through Tough Conversations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Creating a Domino Effect of Impact and Influence Through Tough Conversations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Creating a Domino Effect of Impact and Influence Through Tough Conversations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Creating a Domino Effect of Impact and Influence Through Tough Conversations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Creating a Domino Effect of Impact and Influence Through Tough Conversations</image:title>
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      <image:title>Blog - Creating a Domino Effect of Impact and Influence Through Tough Conversations</image:title>
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      <image:title>Blog - Creating a Domino Effect of Impact and Influence Through Tough Conversations</image:title>
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      <image:title>Blog - Creating a Domino Effect of Impact and Influence Through Tough Conversations</image:title>
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      <image:title>Blog - Creating a Domino Effect of Impact and Influence Through Tough Conversations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tidalequality.com/blog/the-backlash-blues-addressing-fear-in-an-authoritarian-climate</loc>
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    <lastmod>2024-11-13</lastmod>
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      <image:title>Blog - The Backlash Blues: Addressing Fear in an Authoritarian Climate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Backlash Blues: Addressing Fear in an Authoritarian Climate - Make it stand out</image:title>
      <image:caption>Unseen Histories / @unseenhistories</image:caption>
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      <image:title>Blog - The Backlash Blues: Addressing Fear in an Authoritarian Climate - Make it stand out</image:title>
      <image:caption>Jon Tyson / @jontyson</image:caption>
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      <image:title>Blog - The Backlash Blues: Addressing Fear in an Authoritarian Climate - Make it stand out</image:title>
      <image:caption>Unseen Histories / @unseenhistories</image:caption>
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      <image:title>Blog - The Backlash Blues: Addressing Fear in an Authoritarian Climate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Backlash Blues: Addressing Fear in an Authoritarian Climate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Backlash Blues: Addressing Fear in an Authoritarian Climate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Backlash Blues: Addressing Fear in an Authoritarian Climate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Backlash Blues: Addressing Fear in an Authoritarian Climate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Backlash Blues: Addressing Fear in an Authoritarian Climate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Backlash Blues: Addressing Fear in an Authoritarian Climate - Make it stand out</image:title>
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      <image:caption>Content Contributor at Tidal Equality. Find Suhlle on LinkedIn and follow her on Medium where you can read more of her provocative and insightful content.</image:caption>
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      <image:caption>Content Contributor at Tidal Equality. Find Suhlle on LinkedIn and follow her on Medium where you can read more of her provocative and insightful content.</image:caption>
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      <image:caption>Content Contributor at Tidal Equality. Find Suhlle on LinkedIn and follow her on Medium where you can read more of her provocative and insightful content.</image:caption>
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    <loc>https://www.tidalequality.com/dei-ebook</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/92f890b1-9a69-4baa-97af-cde683a6f7a4/ES-Logo-2E6352.png</image:loc>
      <image:title>DEI Ebook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/46558fb9-4b45-4b92-8a24-d76071c5a018/Virgin_Media_O2.svg.png</image:loc>
      <image:title>DEI Ebook - “Of all the things I’ve seen, Equity Sequence™ is the most effective way of asking a group of leaders who aren’t truly representative or reflective of the customer base to try and make decisions that are...the results we’re seeing in our business are nothing short of staggering. We’re massive fans here.” Jeff Dodds, COO at Virgin Media O2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/fc0c50db-1647-4495-8ea1-692a2ec0ac4f/Screenshot+2023-04-17+at+9.24.32+PM.png</image:loc>
      <image:title>DEI Ebook - “It’s a powerful, powerful tool but it’s super super simple. You can actually just change everybody’s way of thinking to be more inclusive and more equitable.” - Jane ni Dhulchaointigh, co-founder at Sugru</image:title>
    </image:image>
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      <image:title>DEI Ebook</image:title>
      <image:caption>Dr. Kristen Liesch (she/her) Co-CEO + Co-Founder - Tidal Equality</image:caption>
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      <image:title>DEI Ebook</image:title>
      <image:caption>Anna Dewar Gully (she/her) Co-CEO + Co-Founder of Tidal Equality Anna Dewar Gully leverages experience in designing enterprise-wide strategy, advising boards and leading on governance, spearheading transformation initiatives to build greater equality in large systems and organizations.</image:caption>
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      <image:title>DEI Ebook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/18284017-245f-435a-b449-72d1c4fd1c5f/NC+State+University.jpeg</image:loc>
      <image:title>DEI Ebook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.tidalequality.com/equity-sequence</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/359435b4-c7b7-4c84-ba78-6aad1cc67b7b/Untitled+design+%2821%29.png</image:loc>
      <image:title>Equity Sequence® - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/f37a774e-b41d-4640-aca0-42f80ebee08e/Screenshot+2023-05-12+at+11.44.31+AM.png</image:loc>
      <image:title>Equity Sequence® - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/efb0d0c5-5f30-4218-b1dc-0ef18f67ce75/4.png</image:loc>
      <image:title>Equity Sequence® - YOUR GOOD INTENTIONS DON’T FILL GAPS IN REPRESENTATION</image:title>
      <image:caption>(so assumptions, “market research,” narrow consultation, and the status quo lead to lack of buy-in, poor adoption, resistance, and missed targets)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/c98d7fba-8eb8-4d5b-8a36-bbfbf863c320/5.png</image:loc>
      <image:title>Equity Sequence® - KEY VOICES, PERSPECTIVES, AND NEEDS ARE ABSENT</image:title>
      <image:caption>(so you’re missing out on a ton of wisdom that  can boost your impact, and insight that will help you deliver unique value)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/024f9ca6-19a8-4e8b-8246-e1b55e41067c/6.png</image:loc>
      <image:title>Equity Sequence® - YOU DON’T HAVE A PROVEN METHOD TO RELY ON</image:title>
      <image:caption>(so you do your best, then hope for the best, instead of feeling confident you will maximize results)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/623ee173-ba8c-4d83-880a-11cc301492f0/1.png</image:loc>
      <image:title>Equity Sequence® - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/6d7a9786-a7ee-495f-888a-98cd344c2205/2.png</image:loc>
      <image:title>Equity Sequence® - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/a5810982-034d-42f1-ad69-b6fb38da3f03/3.png</image:loc>
      <image:title>Equity Sequence® - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/e601a7ec-5be7-415c-bbbb-8245106cf75e/7.png</image:loc>
      <image:title>Equity Sequence® - REGISTER TO LEARN</image:title>
      <image:caption>Our simple onboarding process will have you learning and innovating in no time!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/4fbc7af0-63ee-4817-bfab-0ad221485467/8.png</image:loc>
      <image:title>Equity Sequence® - GET CERTIFIED</image:title>
      <image:caption>This 3-hour self-paced virtual training will give you everything you need to dramatically improve your work and decision-making.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/6f12a736-a7df-4b73-acc3-6fba654cc551/9.png</image:loc>
      <image:title>Equity Sequence® - GROW YOUR IMPACT</image:title>
      <image:caption>With the Equity Sequence® method and ongoing support from our team, you’re ready to start building the legacy of impact and change you’ve always wanted.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1f5fccb4-587e-4b40-8464-44f14149b99c/Tidal+Equality+logo+square.png</image:loc>
      <image:title>Equity Sequence® - About Tidal Equality + Equity Sequence®</image:title>
      <image:caption>Anna Dewar Gully and Dr. Kristen Liesch are the award-winning and acclaimed co-founders and co-CEOs of Tidal Equality. They are the co-creators of the Equity Sequence® and Wave® methods for equitable innovation and equitable strategy and culture. They have helped over 10,000 people maximize their equitable innovation and impact. Their equitable innovation and equitable strategy methods are used by some of the world’s top brands including VirginMediaO2, Royal Bank of Canada, British Standards Institute, and Canadian Tire Corporation. Since 2018, they have been helping socially-conscious organizations and decision-makers expand their impact through equitable innovation, and equitable strategy and culture transformation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/819af7da-aadb-420d-85d3-1f4fc235c5c1/IMPACTSTORIES+-+Ian%27s+Master+of+Physician+Assistant+Program+%281%29.png</image:loc>
      <image:title>Equity Sequence® - Read Ian’s Story</image:title>
      <image:caption>From Barriers and Bias in Program Admissions to Increased Representation and Improved Community Care Ian Jones struggled watching his program benefit the same types of students year after year while failing to serve his diverse community. He didn’t feel his intentions were translating into the change and impact he wanted to see.  But everything changed when he found Equity Sequence® and became an Equitable Innovator. Now, his program is a beacon of diverse representation where students are thriving, graduates are succeeding, and communities are receiving the care they deserve. READ IAN’S STORY</image:caption>
    </image:image>
    <image:image>
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      <image:title>Equity Sequence® - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/00bbb136-a28d-40b7-9aae-0fb5980746f7/Screen+Shot+2023-06-15+at+7.05.44+PM.jpg</image:loc>
      <image:title>Equity Sequence® - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>daily</changefreq>
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    <lastmod>2024-09-19</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Facilitator Guidebook - Your Strategic Superpower - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Facilitator Guidebook - Your Strategic Superpower - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>daily</changefreq>
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      <image:title>Field Guide - Thriving Through Crisis and Displacement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/7d6ff9c9-3e0e-483f-94c4-f4da31114cd4/2.png</image:loc>
      <image:title>Field Guide - Thriving Through Crisis and Displacement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Field Guide - Thriving Through Crisis and Displacement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <changefreq>daily</changefreq>
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      <image:title>Certified Equity Sequence® Trainer Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Certified Equity Sequence® Trainer Program</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1729809094653-06HZQO90V43TEIXKONGN/client_logo_WCT.png</image:loc>
      <image:title>Certified Equity Sequence® Trainer Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/946ba8a8-f3ea-4e45-9f9d-75672deed7e5/4.png</image:loc>
      <image:title>Certified Equity Sequence® Trainer Program - YOUR GOOD INTENTIONS DON’T FILL GAPS IN REPRESENTATION</image:title>
      <image:caption>(so assumptions, “market research,” narrow consultation, and the status quo lead to lack of buy-in, poor adoption, resistance, and missed targets)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1d39509c-2012-42e0-a739-556fe06e27fa/5.png</image:loc>
      <image:title>Certified Equity Sequence® Trainer Program - KEY VOICES, PERSPECTIVES, AND NEEDS ARE ABSENT</image:title>
      <image:caption>(so you’re missing out on a ton of wisdom that  can boost your impact, and insight that will help you deliver unique value)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/c3cfaf2c-3c5d-49a5-bfbd-b15b840e669d/6.png</image:loc>
      <image:title>Certified Equity Sequence® Trainer Program - YOU DON’T HAVE A PROVEN METHOD TO RELY ON</image:title>
      <image:caption>(so you do your best, then hope for the best, instead of feeling confident you will maximize results)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/f52f36c9-ab2d-4394-84af-acec295fb26d/Certified+Equity+Sequence%C2%AE+Trainer+-+Landing+Page+Assets.png</image:loc>
      <image:title>Certified Equity Sequence® Trainer Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/12094645-b520-49aa-9e88-a21b49542525/Certified+Equity+Sequence%C2%AE+Trainer+-+Landing+Page+Assets+%281%29.png</image:loc>
      <image:title>Certified Equity Sequence® Trainer Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/f41ecc88-155b-4e48-a978-ed8683a10766/Certified+Equity+Sequence%C2%AE+Trainer+-+Landing+Page+Assets+%282%29.png</image:loc>
      <image:title>Certified Equity Sequence® Trainer Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/5488652e-bcb6-44a8-9ca5-0b309038cb0f/Certified+Equity+Sequence%C2%AE+Trainer+-+Landing+Page+Assets+%283%29.png</image:loc>
      <image:title>Certified Equity Sequence® Trainer Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/7acdeafe-60ae-4838-9873-67d06c381c3c/Certified+Equity+Sequence%C2%AE+Trainer+-+Landing+Page+Assets+%285%29.png</image:loc>
      <image:title>Certified Equity Sequence® Trainer Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/2205312b-5a44-4323-8d9c-82a53cf02a01/7.png</image:loc>
      <image:title>Certified Equity Sequence® Trainer Program - APPLY FOR CERTIFICATION</image:title>
      <image:caption>Review the curriculum, schedule and fees, and apply for a cohort. Once approved, you will be invited to join your cohort on Launch Day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/d7c2bd17-5109-41cf-bdc9-e39e2f6a47ec/8.png</image:loc>
      <image:title>Certified Equity Sequence® Trainer Program - GET CERTIFIED</image:title>
      <image:caption>The 11-session certification process will give you everything you need to empower others with the proven Equity Sequence® method.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/43bdaf3c-cadd-4a84-a7ae-e34f19d5d014/9.png</image:loc>
      <image:title>Certified Equity Sequence® Trainer Program - GROW YOUR IMPACT</image:title>
      <image:caption>As a Certified Equity Sequence® Trainer, you’re ready to start building the legacy of impact and change you’ve always wanted.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/aea73c41-c61c-412e-9b14-a4baca242708/Tidal+Equality+logo+square.png</image:loc>
      <image:title>Certified Equity Sequence® Trainer Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/d1b34195-a417-4508-bdff-ef416c5b5bcf/ES+logo+for+MyQuest+%281%29.png</image:loc>
      <image:title>Certified Equity Sequence® Trainer Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tidalequality.com/equitable-innovation-sprint</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/2b7eb224-6a39-4db3-81e4-bfa019071e84/Untitled+design+%2822%29.png</image:loc>
      <image:title>Equitable Innovation Sprint - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/f37a774e-b41d-4640-aca0-42f80ebee08e/Screenshot+2023-05-12+at+11.44.31+AM.png</image:loc>
      <image:title>Equitable Innovation Sprint - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/355b4fd4-b120-45a5-a4f9-bf89507a417a/Untitled+design+%2823%29.png</image:loc>
      <image:title>Equitable Innovation Sprint - “The results in our business are nothing short of staggering. We’re massive fans here.” ~ Jeff Dodds, COO, Virgin Media O2</image:title>
      <image:caption>On the impact of Equity Sequence®</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/c790cb88-4d41-4d2b-aae7-16d807236d35/10.png</image:loc>
      <image:title>Equitable Innovation Sprint - BOOK YOUR SPRINT</image:title>
      <image:caption>Sprints can be held either on-site or virtual. They take place over 90 minutes. Block off those calendars and let’s do this!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/5b008e19-85a0-4930-8d7a-dda8b777ca2e/11.png</image:loc>
      <image:title>Equitable Innovation Sprint - IDENTIFY EQUITABLE INNOVATIONS</image:title>
      <image:caption>Work with an Equity Sequence® creator to clearly identify actionable opportunities for equitable innovation that your team will be excited to implement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/a8fb0cbc-63f6-4f77-abf9-117237c23dbe/12.png</image:loc>
      <image:title>Equitable Innovation Sprint - WATCH YOUR PROJECT SOAR</image:title>
      <image:caption>When you implement your equitable innovations, you’ll see enormous results in engagement, buy-in, uptake, and project impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/a5810982-034d-42f1-ad69-b6fb38da3f03/3.png</image:loc>
      <image:title>Equitable Innovation Sprint - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1f5fccb4-587e-4b40-8464-44f14149b99c/Tidal+Equality+logo+square.png</image:loc>
      <image:title>Equitable Innovation Sprint - About Tidal Equality + Equity Sequence®</image:title>
      <image:caption>Anna Dewar Gully and Dr. Kristen Liesch are the award-winning and acclaimed co-founders and co-CEOs of Tidal Equality. They are the co-creators of the Equity Sequence® and Wave® methods for equitable innovation and equitable strategy and culture. They have helped over 10,000 people maximize their equitable innovation and impact. Their equitable innovation and equitable strategy methods are used by some of the world’s top brands including VirginMediaO2, Royal Bank of Canada, British Standards Institute, and Canadian Tire Corporation. Since 2018, they have been helping socially-conscious organizations and decision-makers expand their impact through equitable innovation, and equitable strategy and culture transformation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tidalequality.com/guidebooks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/d02fad33-e55d-4751-bacd-2525b93fde4b/Facilitator+Guidebook+-+Your+Strategic+Superpower+-+web+asset+%283%29.png</image:loc>
      <image:title>Guidebooks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/f5d794a9-4902-4274-9557-49714b530b40/Field+Guide+Thriving+Through+Crisis+and+Displacement+-+web+assets+%282%29.png</image:loc>
      <image:title>Guidebooks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/a6810661-bb04-4394-99c1-7d9929efec91/Facilitator+Guidebook+-+Your+Strategic+Superpower+-+web+asset+%284%29.png</image:loc>
      <image:title>Guidebooks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/23080e76-d98a-4784-9bcf-71c5a6de5980/Field+Guide+Thriving+Through+Crisis+and+Displacement+-+web+assets+%281%29.png</image:loc>
      <image:title>Guidebooks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tidalequality.com/10-minute-impact-audit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/349f60a6-a556-4693-9fda-2bfeac5edb59/10-min+impact+audit+popup+image+%28Presentation+%2843%29%29+%281%29.png</image:loc>
      <image:title>FREE 10-Minute Impact Assessment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/2b7c199f-6a1b-432b-bc80-85afc77e6121/16.png</image:loc>
      <image:title>FREE 10-Minute Impact Assessment - STEP ONE</image:title>
      <image:caption>Identify Missing Perspectives</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/ebba83ab-e838-43d1-9411-950f0591ce8f/17.png</image:loc>
      <image:title>FREE 10-Minute Impact Assessment - STEP TWO</image:title>
      <image:caption>Close Representation Gaps</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/7af629a7-df5d-49eb-ab45-c207a9f61344/18.png</image:loc>
      <image:title>FREE 10-Minute Impact Assessment - STEP THREE</image:title>
      <image:caption>Expand Your Impact</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1730504674237-9913QPOZZNYADNVRLKKY/8.png</image:loc>
      <image:title>FREE 10-Minute Impact Assessment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1730504682700-8ETDBLSWW6IR67LXUYTR/2.png</image:loc>
      <image:title>FREE 10-Minute Impact Assessment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1730504695329-JULMTYKRVWZB9VIBEE77/3.png</image:loc>
      <image:title>FREE 10-Minute Impact Assessment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1730504688215-ROC2I78XZR95S4V443S9/1.png</image:loc>
      <image:title>FREE 10-Minute Impact Assessment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1730504702469-S9C80ZLVQQ3RD2GC0DJF/4.png</image:loc>
      <image:title>FREE 10-Minute Impact Assessment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1730504709475-LB8KRNFNDSOTH1VDU8A7/5.png</image:loc>
      <image:title>FREE 10-Minute Impact Assessment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1730504742858-RYMP02AHUKEK879AO6BH/7.png</image:loc>
      <image:title>FREE 10-Minute Impact Assessment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1730504757259-5KTBIECE8NI71XKIGG52/6.png</image:loc>
      <image:title>FREE 10-Minute Impact Assessment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/d02fad33-e55d-4751-bacd-2525b93fde4b/Facilitator+Guidebook+-+Your+Strategic+Superpower+-+web+asset+%283%29.png</image:loc>
      <image:title>FREE 10-Minute Impact Assessment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tidalequality.com/scholarship-partner-program</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/359435b4-c7b7-4c84-ba78-6aad1cc67b7b/Untitled+design+%2821%29.png</image:loc>
      <image:title>Scholarship Partner Program - Certified Equity Sequence® Trainer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/3ceb01d4-fb97-4119-b751-d59e48d914f9/Website+Graphics.jpg</image:loc>
      <image:title>Scholarship Partner Program - Certified Equity Sequence® Trainer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/6a5bcb38-940d-4f07-99c1-c256554c3820/Website+Graphics+%281%29.jpg</image:loc>
      <image:title>Scholarship Partner Program - Certified Equity Sequence® Trainer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/523fbd6f-c14d-4005-bcc6-5de276e1b923/Website+Graphics+%282%29.jpg</image:loc>
      <image:title>Scholarship Partner Program - Certified Equity Sequence® Trainer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/13a4fc65-c166-4938-8bc5-04b277307f0f/7.png</image:loc>
      <image:title>Scholarship Partner Program - Certified Equity Sequence® Trainer - ONE-TIME OPEN SCHOLARSHIP</image:title>
      <image:caption>Sponsor one applicant from any sector. Investment: $1,299 USD</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/8b830d22-fa14-40b5-ab5c-b9818788284d/8.png</image:loc>
      <image:title>Scholarship Partner Program - Certified Equity Sequence® Trainer - ONGOING OPEN SCHOLARSHIP</image:title>
      <image:caption>Sponsor one applicant per cohort for a year, with naming rights Investment: $5,196 USD + 20% discount on staff enrollment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/31db63d4-044e-456f-81cd-28ad05edd37e/9.png</image:loc>
      <image:title>Scholarship Partner Program - Certified Equity Sequence® Trainer - ONGOING SECTOR-SPECIFIC SCHOLARSHIP</image:title>
      <image:caption>Sponsor one applicant per cohort for a year, for applicants in a sector of your choice. Includes naming rights. Investment: $6,796 USD per year (4 cohorts) + 25% discount on staff enrollment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/f37a774e-b41d-4640-aca0-42f80ebee08e/Screenshot+2023-05-12+at+11.44.31+AM.png</image:loc>
      <image:title>Scholarship Partner Program - Certified Equity Sequence® Trainer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/9b1990fb-101a-4931-86c3-16a9f18014b3/TESTIMONIALS+NEWSLETTER+%2819%29.png</image:loc>
      <image:title>Scholarship Partner Program - Certified Equity Sequence® Trainer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tidalequality.com/equitable-innovation-sprint-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/2b7eb224-6a39-4db3-81e4-bfa019071e84/Untitled+design+%2822%29.png</image:loc>
      <image:title>Higher Ed Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1739478118772-0HOWE9ELNRZ1AJ8VB935/1.png</image:loc>
      <image:title>Higher Ed Solutions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/1739478118770-YB1OE7H5HMXFT5OA9ZXZ/2.png</image:loc>
      <image:title>Higher Ed Solutions</image:title>
    </image:image>
    <image:image>
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      <image:title>Higher Ed Solutions</image:title>
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      <image:title>Higher Ed Solutions</image:title>
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      <image:title>Higher Ed Solutions</image:title>
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      <image:title>Higher Ed Solutions</image:title>
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      <image:title>Higher Ed Solutions</image:title>
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      <image:title>Higher Ed Solutions</image:title>
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      <image:title>Higher Ed Solutions - Tidal Equality took a deep dive into our over 100-year old establishment. They managed to dissect the innermost issues that have proliferated within our organization. Their consultancy skills have allowed us to own our vulnerability and thus allowing us to start to realign our organization strategy for the wellbeing of all of our vested partners.</image:title>
      <image:caption>~ Andre West, Director of the Zeis Textiles Extension for Economic Development, Wilson College of Textiles, NC State University</image:caption>
    </image:image>
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      <image:title>Higher Ed Solutions - All-College Solution Sprints</image:title>
      <image:caption>Turn meetings into high-energy problem-solving sessions that result in real, actionable solutions, with cultural and strategic insights.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d839357cc93cb05b54a267b/73b5aaef-cee7-4989-beca-0682ac7b1d6d/23.png</image:loc>
      <image:title>Higher Ed Solutions - 1:1 Leadership Goal-Setting Coaching</image:title>
      <image:caption>Bridge the gap between strategy and execution with our DARRT™ method—turning goal-setting into a tool for institutional innovation.</image:caption>
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      <image:title>Higher Ed Solutions - Strategic Plan + Culture Charter Development</image:title>
      <image:caption>Co-create a living, breathing inclusive strategy that faculty, staff, and students actually believe in—and a Culture Charter that aligns your institution.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Higher Ed Solutions - Why Tidal Equality?</image:title>
      <image:caption>Progressive Deans aren’t here to maintain the status quo—you’re here to fix what’s broken and build what’s next. We help you: - Turn strategy into action - Get real buy-in from faculty and staff - Solve problems through inclusive, high-impact processes Anna Dewar Gully and Dr. Kristen Liesch are the award-winning and acclaimed co-founders and principal strategists at Tidal Equality. They are the co-creators of the Equity Sequence® and Wave® methods for equitable innovation and equitable strategy and culture. They have helped hundreds of organizations, and over 10,000 people maximize their equitable innovation and impact. Since 2018, they have been helping socially-conscious organizations and decision-makers expand their impact through equitable innovation, and equitable strategy and culture transformation.</image:caption>
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