Maricruz Rodriguez
Manager, Diversity, Inclusion & Belonging, and Employer Brand
ORGANIZATION/COMPANY:
Canadian Tire Corporation
LOCATION:
Toronto, Ontario, Canada
ABOUT MARICRUZ:
Maricruz (She/Ella) is a Diversity, Inclusion, and Belonging practitioner with over eight years of experience shaping people and culture across the retail, educational, and non‑profit sectors. Her work has centered on elevating employee experience and designing learning, training, and development programs that strengthen organizational capability and foster high‑performance culture where people feel they truly belong.
Committed to transforming systems so they better serve the people they impact, Maricruz focuses on reimagining processes, identifying barriers, and empowering teams to embed diversity, equity, and inclusion into everyday decisions.
Grounded in service and guided by a human‑centered approach, she is dedicated to creating workplaces—and a world—where people feel valued, seen, and supported to thrive.
AREASE OF EXPERTISE:
Diversity, Equity, and Inclusion (DEI)
Organizational Change
Equity Sequence® Facilitation
Training and Development
SERVICES OFFERED:
Workshops, Consulting and Training Sessions
TYPICALLY WORKS WITH:
Corporations
Non-profit organizations
Educational Institutions
LANGUAGES:
English
Spanish
Available for speaking engagements or conferences? Yes
EQUITY SEQUENCE® HIGHLIGHTS:
“As a trainer and leader in Diversity, Inclusion, and Belonging, I use the Equity Sequence® to strengthen how I design initiatives, make decisions, and identify gaps with greater clarity and intention. This framework has enhanced my own practice and now shapes how I support employees across the organization—helping them approach their work as equity innovators and activate strategies that center impact, inclusion, and belonging. By teaching and modeling the Equity Sequence®, I empower individuals and teams to make informed, equitable decisions without the pressure of perfection, fostering progress, curiosity, and continuous improvement as essential drivers of meaningful change.”
CONTACT INFORMATION:
Email: maricruz.rodriguez@cantire.com