You have the intention and drive to make change. Equity Sequence® will show you how.
Our guide is the first step—put your vision to paper and we’ll show you how to make it happen.
It’s time. You can make long-term, equitable change with our interactive guide.
Making equitable change - change that you can see and feel - is hard. “Best practice” methods aren’t usually research-informed or proven with measurable results.
Many DEI champions like you have tried and failed to create long-lasting, system-wide change. Maybe you’ve taken and even rolled out unconscious bias training and cultural competency assessments. These help raise awareness of bias, but don’t provide guidance on how to eliminate biased behaviour in real time, throughout the organization. Or maybe your DEI efforts have been met with resistance, or simply haven’t had the impact you’d hoped.
This is where our guide comes in.
Stop ticking the “DEI training box” and start making real, long-lasting behavioural change with innovative methodologies backed by science.
“Of all the things I’ve seen, Equity Sequence™ is the most effective way of asking a group of leaders who aren’t truly representative or reflective of the customer base to try and make decisions that are...the results we’re seeing in our business are nothing short of staggering. We’re massive fans here.” Jeff Dodds, COO at Virgin Media O2
Learn how Virgin Media O2 used Equity Sequence® to accelerate equitable change across 2000 employees, including C suite leaders and board members in the video below.
Read our candid conversation with Jeff Dodds, COO at Virgin Media O2
“It’s a powerful, powerful tool but it’s super super simple. You can actually just change everybody’s way of thinking to be more inclusive and more equitable.” - Jane ni Dhulchaointigh, co-founder at Sugru
Watch how Surgru uses Equity Sequence® to make more equitable decisions and work products in the video below.
Meet the women behind the wave
Dr. Kristen Liesch
(she/her)
Co-CEO + Co-Founder of Tidal Equality
Dr. Kristen Liesch utilizes experience designing transformative curricula, implementing equitable process changes, and capacity-building programs to support the design of more equitable organizations.
Anna Dewar Gully
(she/her)
Co-CEO + Co-Founder of Tidal Equality
Anna Dewar Gully leverages experience in designing enterprise-wide strategy, advising boards and leading on governance, spearheading transformation initiatives to build greater equality in large systems and organizations.
Together, Kristen and Anna have a combined 30+ years as professional equity changemakers. Our guide is personally designed by Krisen and Anna, including expert tactics, considerations, thought-provoking prompts, and tangible next steps to help you achieve your equitable goals.
Drive equitable change
Whether you work at a large organization and are trying to catalyze widespread change at scale, or you’re an individual changemaker wanting to spark change from the bottom up, our guide will help you get to where you need to be. We’ll help you create a plan for real, systemic change, goal-set effectively, and ask yourself the difficult questions you need to consider before involving leadership or other team members in your quest for equity.
Unconscious bias training isn’t enough. You can make impactful change and get leadership buy-in…if you have a solid plan. Our guidebook will get you there.
Tidal Equality in the media
Our founders have been featured on several podcasts and webinars discussing how to create equitable change in organizations: check out the episodes below to hear expert advice from Kristen and Anna themselves!
Listen to 🎙️ “Why diversity and inclusion matter to every SaaS business”
Watch “Redesigning systematic change” featuring Dr. Kristen Liesch
What Tidal Equality Clients Are Saying
“We engaged Tidal Equality on a global Diversity & Inclusion initiative, leveraging their unique methodologies and concepts. Throughout each stage and milestone they provided insightful advice and impactful assessments that enabled us to dig deeper and finally arrive at a point where some clear strategic paths were created. If you want to get to the heart-of-the-matter, the team at Tidal is the one to call.”
Ali Najafi
Director, Global Diversity & Inclusion
Royal Bank of Canada
“The Tidal Equality team were truly powerful partners who were true to their core values of equality, empathy, candor and courage. They provided independent leadership to Wilson College of Textiles in revising and honing our entire strategy. What differentiates them from other consultants is that they rapidly built trust and helped guide our thinking in a focused way that enabled the entire college community to develop a deep understanding of our cultural challenges and opportunities. Through their innovative approach, they were essential partners in helping us build a roadmap for establishing a progressive, equitable culture and a strategy for success in achieving our renewed mission.”
David Hinks, PhD
Dean, Wilson College of Textiles North Carolina State University
Ready to make real, impactful change? Here’s what you’ll get with our guidebook:
Why unconscious bias training and DEI workshops don’t work…and what to do instead
✅ Concrete steps BEYOND unconscious bias training and other workshop activities to activate change at the next level.
✅ Thought-provoking questions designed by our experts to help you guide your equitable change
✅ Goal setting exercises to make feasible and meaningful action towards equity
✅ A fillable action plan to help you assess where you are and where you want to be. You’ll chart out next steps to create real, long-lasting change at your organization
✅ Case studies from real changemakers like Virgin Media O2 and Ericsson who’ve used Equity Sequence to expand their community’s understanding of diversity, equity and inclusion strategy.
If we’re going to move toward a world where everyone has an equal opportunity to thrive and reach their full potential, it’s going to take each of us acting with curiosity, courage and empathy, using our power, influence, skills, and talents in pursuit of that vision.
Tidal Equality is here to be your partner as you work toward making equitable and inclusive change, one decision you’re working on your own or as part of a team.
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Dr. Kristen Liesch and Anna Dewar Gully have a combined 30+ years of experience creating systemic, behavioural change. They’ve had a hand in designing transformative curricula and advising boards of organizations like the Royal Bank of Canada, MaRS, and Virgin Media O2 to implement equitable process changes that stick.
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Many DEI solutions like unconscious bias training and other one-off interventions—while helpful in raising awareness about bias—don’t offer further guidance on how to reduce biased behaviours in practice, in real time. They also don’t help impact-oriented DEI leaders accomplish big change goals or address the three biggest challenges that just about every DEI leader we’ve ever talked to has faced:
achieving buy-in and ongoing investment for DEI from senior leaders
influencing more equitable behaviors and outcomes across an organization
building a unified movement that unites disparate stakeholders and leads to real equitable change
By contrast, Equity Sequence® can help with all of these. It's a first-of-its-kind equitable innovation methodology inspired by business methodologies like Lean and Agile, to help leaders scale change across their organization.
We believe Equity Sequence® is the world’s most innovative DEI solution. There really is nothing else like it.
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Yes! We’ve helped create long-term change within individuals, small businesses, and large-scale organizations. Whether it’s equitable information sharing at schools, Virgin Media O2 supporting lower-paid employees during economic downturn, or changing meeting times to accommodate parents and school pick up times at Ericsson, we’ve helped create equitable change across a variety of industries with our methodology.
Download our guide and action plan to see more tangible results.
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Our methodology is backed by years of research and iteration, based on six principles, that we know work:
System 2 thinking: shifting from reactive to deliberate thinking
Systemic vs. Individual focus: focusing on bias within systems, not a the individual level
Intent-action gap: applying Equity sequence at the decision-making moment and ongoing basis
Perspective-taking: makes taking others’ perspectives into account an organizational discipline
Problem-solving: characterizes inequities as problems to be solved
Job-relevance: designed for use in day-to-day operations